Sales Promotion Techniques Research Paper Example | Topics and Well Written Essays - 1000 words

Sales Promotion Techniques - Research Paper ExampleSales promotional material refers to those marketing activities other than personal selling, advertisement and publicity, which stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations and unhomogeneous non-recurrent selling efforts not in the ordinary routine. Its purpose is to increase the desire of salesman, distributors and dealers to sell a certain(prenominal) brand and to make consumers more eager to buy that brand (Sales Promotion Methods & Ideas, 2009) Even good spirit intersections may fail in the market in the absence of good sales promotion activities. On the other hand even cheaper reference products may excel in the market with the help of quality sales promotion activities. The present market is filled with thousands of products manufactured by disparate business groups from different countries. It is difficult for the customers to decide which product is bett er or which one is worth for the money they spent. Only with effective promotion activities an entrepreneur can convey the characteristics and worth of his product to the consumers. Various techniques must be developed and used in the market through sales promotion activities in order to prevail on _or_ upon the consumers.Sales promotion is important for introducing a new product into the market and also to sustain the exertion of the existing products in the market. The major sales promotion techniques are Discounts and deals, Increasing Industry Visibility, Price-based consumer sales promotion, tricky consumer sales promotion etcDiscount deals are one of the prominent sales promotion strategies which are pick out by most of the manufacturers and service providers. It is not possible for a manufacturer to sustain the sales of a product in a constant manner because of the increased competition from the market. Thus same product may experience fluctuations in its sales during di fferent seasons of an year. In order to sustain the